Julia Gillard (Lalor, Australian Labor Party, Prime Minister) Share this | Hansard source

Now I have heard everything: a representative of the political party responsible for the ‘Unchain my heart’ campaign and the Work Choices campaign—in its hundreds of millions of dollars, together with the mouse pads that I presume we still have not managed to get rid of—coming into this place and raising a question about government advertising. But I will at least give the member who asked the question credit where it is due. I think he is one of the Work Choices supporters on the back bench still out loud and proud. That advertising worked for him. When he watched those ads and got the mouse pad, the pen, the coffee cup and all the rest of it, it certainly worked for him.

The government, of course, has advertised in the past and—here is the news—there will be things that we advertise in the future. It is appropriate to get public information to people about changes in government services, including reforms.

See this speech in context