Ms Julie Bishop (Curtin, Liberal Party, Minister for Foreign Affairs) Share this | Hansard source

I thank the member for Lyons for his question and I know that he strongly supports the tourism industry in Tasmania. During my recent visit to the United States as part of our premier public diplomacy program G'day USA, I launched for Tourism Australia in New York their latest advertising campaign based on coastal and aquatics experiences in Australia with a very well known Byron Bay surfer, one Chris Hemsworth. As it turns out, making Chris Hemsworth our latest ambassador for tourism and launching a campaign to lure United States visitors to Australian beaches in the middle of one of the worst blizzards that New York has experienced turned out to be a masterly stroke, because the interest from the US tourism industry, the travel industry, was enormous. The estimated advertising value of the media coverage in the days following the campaign launch is about $50 million—

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