Michelle Rowland (Greenway, Australian Labor Party, Minister for Communications) Share this | Hansard source

I thank the member for North Sydney for her amendments and for her interest and engagement in these matters. I note that the Senate Environment and Communications Legislation Committee recommended that the government consider options for a phased approach to the proposed prominence framework and/or a reduction to a 12-month timeframe. I have given this recommendation close consideration. I remain of the view that the 18-month period in the bill strikes a balance between a range of factors. Firstly, the prominence framework is novel, and an 18-month implementation timeframe is a prudent approach to the commencement of any new regulations. Secondly, the bill interacts with global manufacturing and distribution supply chains, with long lead times involved in the design, development, manufacture and distribution of devices. Manufacturers need a reasonable timeframe to adjust to the new framework. Thirdly, there needs to be a realistic period of time for the regulator, the ACMA, to establish the operative and detailed elements of the framework. This market is evolving rapidly, and connected TV devices are not homogenous. For these reasons, the government will oppose this amendment.

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