Senate debates

Wednesday, 17 November 2010

Questions without Notice

Tourism

2:10 pm

Photo of Nick SherryNick Sherry (Tasmania, Australian Labor Party, Minister Assisting on Deregulation) Share this | Hansard source

The government has both immediate and long-term strategies to help support the industry. The agenda is set out in the national long-term tourism strategy work program. In very brief summary it focuses on reforms to improve productivity, remove unnecessary or duplicated regulation, assist in labour force planning in the sector, encourage investment in areas such as hotels-motels and conference centres and lift general quality standards. We are also encouraging Australians to holiday at home with the No Leave, No Life campaign, which aims to get workers to use their leave and take a short break in Australia. As I am sure everyone is aware, Tourism Australia has successfully secured a visit by Oprah Winfrey, which will include the filming of at least two of her episodes in Australia. That is a first; she has not produced a program outside the United States. This is a great coup. (Time expired)

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