Stephen Conroy (Victoria, Australian Labor Party, Deputy Leader of the Government in the Senate) Share this | Hansard source

The answer to the honourable senator’s question is as follows:

Australian Broadcasting Corporation

The total cost of advertising and promotions across the ABC for the 2011-12 financial year was $5.8 million. This consisted of $2.2 million in advertising and $3.6 million in promotions.

The ABC does not hold a single set of data for advertising placement for ABC Television for the full 2011-12 financial year. Between July 2011 and the end of March 2012, the ABC operated centralised buying arrangements with a single supplier.

Between April 2012 and the end of July 2012, ABC Television used a number of buying agencies. Television ad placement data for these two periods are reported below as separate amounts.

ABC Television ad placement expenditure for July 2011 – end-March 2012

ABC Television ad placement expenditure for April – July 2012

ABC Radio ad placement expenditure for full financial year 2011-12

Information regarding the promotion and advertising spend for individual programs is commercial in confidence.

Special Broadcasting Service

SBS’s advertising/promotion spend in 2011-12 was $2.3 million (excl. GST).

Total amount spent on News Limited and Fairfax Media Limited publications out of a total spend on print media of $398,414 (excl. GST): Fairfax - $219,784; News Limited -$145,979.

Information regarding advertising and promotion spend by program being promoted is commercial in confidence.