Fiona Nash (NSW, National Party, Assistant Minister for Health) Share this | Hansard source

On Sunday the government did indeed launch an advertising campaign as a first step in raising awareness across the country of the devastating nature of this drug. Part of the reason for that is to make sure we raise that awareness, that people know the task force is there and that they have the ability to contribute and make sure they have that voice heard through that task-force process.

The ads are hard-hitting, they are confronting and they show the devastating effects of this drug, and this government makes absolutely no apology for doing that. What this does is illustrate that ice destroys lives. It is going to run for six weeks online. This is particularly important in targeting our young people. We want young people never to start. It is not just about getting people off these drugs; it is ensuring that young people never start. Community is going to have to be involved with this as well, and that has been one of the targets of the campaign.