Fiona Nash (NSW, National Party, Minister for Rural Health) Share this | Hansard source

Recent research from the National Drug and Alcohol Research Centre shows that in 2013-14 there were 268,000 regular users of this drug. On this side of the chamber, we recognise how important it is that we tackle this drug. This is indeed in contrast to those opposite, who in 2013 did not renew the advertising that was out there in the community telling people about the dangers of this drug, and ice use doubled in 2010 and 2013. Indeed, the shadow assistant health minister says:

The criticism is that they haven’t got the right strategy—they're … putting $20 million into an advertising campaign that is just a re-run of something that was done in 2007 …

The research showed that 51 per cent of at-risk youth would avoid using ice as a result of seeing that advertising. I think that is a strategy that is working.