Mitch Fifield (Victoria, Liberal Party, Manager of Government Business in the Senate) Share this | Hansard source

I can indeed cite some responses from media organisations about our proposed media reforms, which had, as the Prime Minister has referenced on a number of occasions, been kicked into the long grass for too long. For example, Ian Audsley, the CEO of the Prime Media Group, told a Senate inquiry recently:

This bill is a very positive first step in media reform, which is needed in a rapidly changing media environment.

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Without the ability to unleash ourselves from the regulations and to organise ourselves in a more efficient manner—that is, consolidate—our future will be one of struggle.

The editor of AdNews, Rosie Baker, wrote:

Without reform, the Australian media industry can only slow down and go backwards. If we continue to stall until we find a perfect solution that addresses every element for every media player, no progress will be made at all and everyone stands to lose.