Matthew Canavan (Queensland, Liberal National Party, Minister for Resources and Northern Australia) Share this | Hansard source

As I said earlier, there is a transition period at the moment, so there will be some labels in supermarkets occurring right now. I give credit to those companies such as Beechworth, Mersey Valley and Nando's, who are already taking action to put their country-of-origin labelling system up to date with the new requirements. By the 31 June 2018, the new labelling system will be complete. The government is ensuring that people understand this new labelling system. Last year, there was an education campaign that ran in April, and soon the government will be recommencing that education campaign to let Australian consumers know what these labels do mean and make sure that they can have an impact in the supermarkets of our country. We designed these labels based on consultation with the Australian consumers about what was clear and important for them, and it is great to see these changes now rolling out and producing benefits for Australian consumers, farmers and manufacturers.