Simon Birmingham (SA, Liberal Party, Minister for Trade) Share this | Hansard source

As I indicated, the bulk of the $20 million in funding is available for the states and territories. I welcome those states that have made the decision to put in matching funding, which helps to nearly double the commitment that is already there in terms of the partnerships that exist. I welcome the fact that companies such as Qantas, Virgin, Jetstar, AAT Kings and Rydges have all come on board and are partnering with Tourism Australia in seeking to drive the sale of products and help lift travel across Australia. I note the fact that the 'Holiday Here This Year' campaign has featured on cover-wraps across 24 Australian newspapers, 376 advertising panels, 53 airport screens and advertisements in over 600 office towers. It has been broadcast on radio nearly 3,000 times and a bonus of nearly 12½ thousand free charge spots. I thank the many Australian media outlets for providing free or discounted space to help us get campaign-reach further and drive taxpayer dollars further in our support for tourism businesses.