Jane Hume (Victoria, Liberal Party, Assistant Minister for Superannuation, Financial Services and Financial Technology) Share this | Hansard source

There is a considerable communications and advertising campaign that is going to be run by the ATO. The benefits of the amnesty have been publicly communicated already by the government, both as part of the original announcement and by the ATO through its broader communications activities. Once legislation passes and receives royal assent, it will be communicated publicly to employers by the government and by the ATO. The ATO has advised that there is a significant communications plan in place for the amnesty, which is planned to commence following royal assent. More importantly, the ATO web content will be updated and the SG amnesty form will be made available to employers for employers to apply. The ATO intends to have this published within 24 hours of royal assent.

In addition, external messaging is being finalised ready for release across multiple channels. That includes through ministerial media releases; the ATO's website, ato.gov.au; and the ATO media. A video will also be made available on the ATO website and shared via social media channels and through ATO newsrooms and public relations activities. There will be PR through third-party channels as well, including other government agencies, tax and BAS agents and industry associations. There are plans for an ATO public notice of formal announcement—so there's paid advertising; social media newsrooms; emails to stewardship groups; internal communications to ATO staff; and direct correspondence with those that have come forward previously. So it's quite a comprehensive program of communications.