Anne Ruston (SA, Liberal Party, Minister for Families and Social Services) Share this | Hansard source

This campaign has targeted everybody who is in Australia. We want to try and reach them by as many different means as possible—whether it be through the internet, through normal channels like television and radio, in shopping centres or through magazines and newspapers—because we want them to know that the two national hotlines are available to them. Most importantly—to make sure we reach out to people who don't speak English as their first language and to our Indigenous Australians—we want to make sure that our advice is provided in an appropriate way. So, for our vulnerable communities, the campaign materials have been tailored. For instance, in CALD communities we've translated our advertising materials into 14 different languages so that the audiences will be able to get access to the Help is Here information. We've also worked with Indigenous mentors and Indigenous domestic violence survivors to prepare for distribution appropriate material for news outlets and, specifically, the channels of distribution that they're most likely to use.