Anne Ruston (SA, Liberal Party, Minister for Families and Social Services) Share this | Hansard source

Currently there is a national campaign being rolled out across the screens to encourage Australians with disability, and their families and carers, to interact with the new gateway. The tagline of the national campaign is 'I can.' What's so great about the campaign is that the ads are presented by people with disability. They represent the range of different disabilities, both visible and invisible, demonstrating that there is a huge diversity of different people in the disability community. Importantly, they know, from their own from experience, what a trusted service is all about; they understand what it is that they need and will genuinely understand what will make a difference to their lives. The campaign's run across a whole heap of media—radio, print advertisements and social media—and, throughout the Paralympics, we'll be running a TV campaign as well. Already we've seen a huge increase in the number of hits on the gateway as a result of this campaign.