Don Farrell (SA, Australian Labor Party, Minister for Trade and Tourism) Share this | Hansard source

There is no hypocrisy. We are not into hypocrisy in the Labor Party. Rest assured; we are not into hypocrisy. I think you're taking selective references from my comments. You might recall I referenced Twitter and I revealed that Twitter was the least likely form of communication that would change your vote. One of the reasons that political organisations do spend money on social media is to make contact with the people that they know are supporting them. So you spend a lot of money in an election actually geeing up your own supporters and reassuring your own supporters. I don't purport to be an expert on social media. I am sure there are other people who can speak more authoritatively on this topic than I can, but the reason you spend money on social media in that period of the election, as I understand it, is that you reinforce your message to those people who are already are considering voting for you.