Senate debates
Monday, 29 October 2012
Questions on Notice
Household Assistance Package (Question No. 1975)
Chris Evans (WA, Australian Labor Party, Leader of the Government in the Senate) Share this | Hansard source
The Minister for Families, Community Services and Indigenous Affairs and the Minister for Disability Reform provides the following answer to the honourable senator's question:
(1) A review of existing research was undertaken to inform the development of the Household Assistance Package communication campaign. For phases one and two of the campaign, three rounds of concept testing were undertaken to inform the development of the advertising materials. A creative advertising agency was contracted to develop and refine the materials.
(2) Provided in the table below.
* Note: contract value is the anticipated expenditure but does not reflect the final cost which may be lower.
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