Simon Birmingham (SA, Liberal Party, Shadow Parliamentary Secretary for the Murray Darling Basin) Share this | Link to this | Hansard source

asked the Minister representing the Minister for Families, Community Services and Indigenous Affairs and the Minister for Disability Reform, upon notice, on 31 July 2012:

In relation to the Household Assistance Package:

(1) What market research, creative testing, advertising design and implementation informed the development and execution of its advertising campaign.

(2) Can a list be provided detailing the cost, contractor, timeline and other relevant factors for all relevant consultancies, including consultancy briefs, consultancy contract values, reports provided as a result, media buy details and other related campaign factors.

Chris Evans (WA, Australian Labor Party, Leader of the Government in the Senate) Share this | Link to this | Hansard source

The Minister for Families, Community Services and Indigenous Affairs and the Minister for Disability Reform provides the following answer to the honourable senator's question:

(1) A review of existing research was undertaken to inform the development of the Household Assistance Package communication campaign. For phases one and two of the campaign, three rounds of concept testing were undertaken to inform the development of the advertising materials. A creative advertising agency was contracted to develop and refine the materials.

(2) Provided in the table below.

* Note: contract value is the anticipated expenditure but does not reflect the final cost which may be lower.